In my role as a PIO, I got to challenge myself everyday by engaging with the public, taking photos, creating social media posts, making videos, interviewing SMEs, answering questions, holding public meetings, working the trapline, and collaborating with other leaders from across the country (Firefighters, Photographers, GIS, Operations, Planning, Logistics, IT, Resource Advisors, Tribes, and other experts in their field) to inform the public and better tell the story. All in a matter of a couple weeks.